Introducing Wood Pond Design

Posted Thursday, July 26, 2012


Today We Introduce You to Jennifer from Wood Pond Designs

Q: What motivated you to start your shop?
I started my shop while I was a stay-at-home mom. My friend Joanna turned me on to Etsy. I was so inspired by all the wonderful things people were making. I was motivated by wanting to contribute financially to the family and by having something to call my own.

Q: What is the story behind your shop name?
My shop is named for the street I lived on when I started my shop. I wanted a shop name that was neutral enough to allow me to create a variety of items.

Q: Do you have a favorite Etsy Shop (non-child related)?
Oh my, I have so many favorite shops. I purchase lots of fabric on Etsy and one of my favorite shops is SewFreshFabrics. I also love block printing and two of my favorites are Oh Little Rabbit, and Madderroot. I have also been coveting the lovely pottery made by Whitney Smith Pottery.

Q: What surprised you most about having your own craft / online shop?
The amount of time you can spend on non-productive things like research, forums, shop stats, google analytics, views, likes, posting photos, etc. I had to learn to focus my time and energy into creating instead. I have a sketch book where I draw ideas of what to make next, or how to expand upon ideas and items I’m already making. I put more time into making fewer things better. I also found the need for really good photos to be a challenge. I have used some techniques I learned early on, but there is always room for improvement.

Q: What do you find most challenging about being an Etsy seller?Finding the right balance between my day job, my family life and carving out time to create and run my shop.

Q: What's your personal philosophy behind your shop / products?
My personal philosophy is to provide my customers with a unique high quality handmade item that is made with love and delivered promptly and with personality. The reason Etsy is so wonderful it that I have the opportunity to provide a little bit of me into everything I make and I love sharing that!

Q: How would someone (other then you) describe you?
Energetic, silly, fun, talkative.

Q: What music do you have on while you are creating?
Mostly it’s quiet when I’m working, mostly because I don’t have a set-up in my work space to hook up my iPod. Often times my children come in to help create with me or just to hang out.

Q: What do you do when you aren't working?
When I’m not working in my ‘shop’, I am the registrar for a public school district. I also enjoy cooking, redecorating my new old house, and being outdoors.

Q: Anything else you'd like to tell us or share?
I have enjoyed being part of the EtsyKids Team and am grateful for the volunteers we have as well as for the network connection and friendships I’ve made.

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