Today we would like to introduce you to
Etsy shop House of Laylayt
House of Laylayt has been selling on Etsy since July 2014, they sell beautiful unique felt nursery decor, banners and tooth fairy pillows! Today they are going to give us a little peak behind the scenes of their Etsy shop.
What motivated you to start your shop?
What motivated me was a combination of couple of things. Birth of my beautiful daughter made me rethink the ways we work for living, and of course made me want to spend more time at home. Naturally, we have to work for living. I love making those small crafts that make our kiddos happy, there is nothing more rewarding than seeing a kid with big smile on his/her face. I put those two things together, combined pleasure with business, and came up with this idea of having my own independent shop... My husband always wholeheartedly supported my desire to chase my dreams. One morning, I put 2 and 2 together, and ended up registering on Etsy. My sweet little shop was born.
What is the story behind your shop name?
My shop is a big part of our home, I didn't have to go any further than that. I simply call it "House of Laylayt". Why "Laylayt"? Because that was one of the first words my daughter said out loud. We were outside, early spring, life started waking up after quite long and nasty winter. She pointed with her little finger towards the grass and kept repeating "gwass, gwass...", then she pointed towards the Sun and said "laylayt" couple of times. It was her way of sharing happiness Spring is finally back, life is waking up. It was her way of saying "Sun, sunshine, light". All people need more sunshine in their lives, it makes us cheerful and feel happy. We feel good when washed in light... besides, we all need as much light as possible when taking good product photos... therefore "House of Laylayt". My choice was simple.
What surprised you most about having your own craft / online shop?
It surprised me how easy is to maintain everything, to navigate through Etsy shop console, simplicity of having your own shop (even if it's online one) even though this whole system is far from being simple, it's super complex. One thing that surprised me the most was when I discovered how detailed shop statistics are, and how much they help me to understand where my customers and followers are coming from, what people search for, and what is that they're interested in.
What is your favourite creations from your shop?
I can't say I have favorite one, all my items are dear to me and they are special. All my items are favorites in its own way. When I start the creation process, I keep thinking of it as my favorite one, but at the end I realize all those little crafts are equally cute, so I end up having as many favorites as I have items for sale listed in my little shop. I would never make/sell something I don't enjoy myself, so all my creations are made with love and dedication, truly believing in what I do.
What do you find most challenging about being an Etsy seller?
This whole thing is challenging, but challenges don't scare me. I am up for one whenever it pops up. Challenging is the fact that you never know if there will be any customers interested in your little creations. Challenging is to constantly keep your shop and items gallery neat and tidy. Challenging is to stay on the top of your game. Did I say I love challenges? :)
What's your personal philosophy behind your shop / products?
My goal is to make as many kids smiling and happy as possible. They are our best creations ever, and we need to do everything in our power to keep them happy. If I manage to make at least one customer happy per day, I can say my work is well done.
Success is not easy and it does not happen overnight, but I've always been determined person and firm in doing what it takes to succeed, of course without stepping on anyone's toes in the process. Success of my business is not measured by how many products I have sold, it is measured by percentage of happy customers. Joy is complete only if both parties are happy and satisfied - 50% is already achieved by the time I complete my product, it's coming from me truly enjoying what I do... the rest, those other 50% comes with that happy customer.
What do you do when you aren't working?
All those things that make my life the way it is - beautiful. Enjoying life to the fullest, raising my beautiful kid, being full time wife and mom. Doing all those little things that make our life interesting and fulfilled... biking with my family, watching movies, traveling, going to Caribbean when it's deserved vacation time.
Anything else you'd like to tell us or share?
I invite you all to visit my little shop, you won't be disappointed. It's not officially called "The Sweetest Etsy Tooth Fairy Pillow Shop" for nothing.
Instead of promotional code, I am offering small presents with each item ordered from my shop through EtsyKids. When sending me custom request, make a note you're coming from EtsyKids, and I'll include a little present in my custom listing. Little presents are in a shape of small plushy toys made of felt. You'll get two instead of just one smiles from your kid... one for the product you've ordered/received, and another one for that little toy.